Testing A Full Scale Marketing Campaign For Under $5,000

The problem most companies have is that they know that 50% of their advertising is wasted. But they don’t know which 50% is being wasted.

Wouldn’t you like to know how to create an marketing campaign that doesn’t waste the 50%?

Have you ever wondered how to do it?

Many companies want to create a full scale marketing campaign and test it for under $5,000.

I have a process and a system that will generate you 5,000,000 different possible solutions. Using my process you will know with certainty what campaign should work.

I use Adwords to test.

After you allow the system to run for several weeks. You will know exactly what is attracting leads.

Using the results of the adwords campaign, you can then create an effective

• e-mail campaign
• print media campaign
• direct marketing campaign
• Billboard campaign

I create an effective adwords campaign which includes the following:

• A landing page to capture the leads generated. It can go into your lead generation software, If you don’t have one, I can set it up for you. (Additional charges apply). The landing page will be based on your content. The landing page is important, the content on the landing page helps decide if Google when Google will display your campaign. The landing page quality is used with the keywords and the copy on the adword.
  The landing page tests the effectiveness of the copy to close business.
• 50 Different Headlines - The headline is the top line of Adwords ad. This is the copy that is bolded. 50 Different headlines means you don’t have to choose the most effective headline. Once your program has been in place for a while, you can then use the headlines for an e-mail campaign.
  The headline tests the effectiveness of your ad.
• 10 Different “Value proposition/Call To Action” Statements - The second and third lines of an Adwords campaign. This is call to action that will send the prospect to the landing page.
  This copy will test which value propositons pulls the best.
• 10,000 Keywords - Keywords are what Google uses to figure out if your text ad should be displayed. I don’t actually figure out 10,000 different key words, rather, I find about 100 to 150 and then use those keywords to generate the rest of the keywords.
  The keywords tell you what the client is looking for.

I recommend a Adwords budget of $750 a month and allow the test to run for a 3 months.