LinkedIn has become the main source used by recruiters to find job candidates. Recruiter see LinkedIn as a treasure of potential candidates. In fact - many job recruiting efforts start and end with LinkedIn.

LinkedIn levels the playing field for you when you are looking for a job. It makes you available to every recruiter on the planet. You have the same opportunity as everyone else, if you can make your LinkedIn profile the one found first.

On the other hand LinkedIn has increased the challenge for you, because you are now competing with everyone else on LinkedIn.

To be seen among all the job hunters crowd you need to harness all the power that LinkedIn can provide you.

You need to create a LinkedIn marketing program that will move you to the top of every search made of a company.

In this course, you will learn to accomplish two things on LinkedIn:

1. Create a profile that comes up when a recruiter is searching.
2. Create a profile that when read, creates the desire for the recruiter to contact you.

The training schedule includes:

Morning

• Marketing With LinkedIn 101 9:30- 10:00
  This session explains the mechanics of LinkedIn and how they work together to help you find a job. At the end of this session, you will understand what your priorities need to be on LinkedIn and why you should never ever think of LinkedIn as an online resume.
• How The Recruiter Uses LinkedIn To Find You. 10:00-11:00
  This session provides a detailed look at the Profile, Questions & Answers, Groups. and Refined Search. At the end of this session, you will understand how the recruiter will find you and what you will need to do to be found.
• Creating A Profile So You Will Be Found And Called 11:00 - 12:30
  A field by field explanation of the impact on somebody trying to finding you and learn about you. At the end of this session you will understand everything you should put into your profile. For participants who bring their laptop, information can be entered as you go along. This is a highly interactive session.

Lunch 12:30 - 1:00

Students are encouraged to take a break and leave the building for fresh air.

Afternoon

• How To Write For LinkedIn 1:00 - 2:00
  LinkedIn revolves around the written word. It includes your profile, LinkedIn Answers, e-mails to people, requests for introduction. To be effective with LinkedIn, it is necessary for you to learn how to write effectively. In this session you will learn a direct marketing "Sales Letter" formula that is easy to follow and will generate the leads you need.
  
• Using LinkedIn Answers To Create Credibility 2:00 - 3:00
  During this session we will show you how to use the "Sales Letter" formula in LinkedIn Answers to demonstrate credibility.
• How to grow your LinkedIn network 3:00 - 4:00
  All the registrant in the session will have received an electronic list of recruiters and instructions on how to send invitations to them. In this session, we will show you a number of ways to grow your network. As a bonus for those interested - they can learn how to rapidly create a blog that can be used as an extension of your resume.

Once you have singed up for the course, you will receive an e-mail with several recommendations
.
A bonus for joining the class

• You will periodically receive an CSV fiel containing a list of recruiters with e-mails and other information who will accept your LinkedIn invitations.
The list of recruiters can be uploaded automatically into LinkedIn and sent. These recruiters have all agreed to accept invitations from members of my classes.
• Many of the recruiters in the list provide their specialties. Review these specialties and if they match your skills, consider reviewing their LinkedIn profiles.