The 66 Days To A Job Guaranteed! Program is all about getting you a new job.

Getting a job is all about making a single sale to a willing customer. The employer is the customer and your employment contract is the sales contract.

Lets review the numbers, to get a job you want, you need three job offers, to get three offers you need three to nine interviews. To get the three to nine interviews you need to be seen by 100 to 500 recruiters or employers with jobs. The bottom line? to get the job you want, you need to be seen by 13,500 people looking to hire .  With 94% employment, the good news is jobs are available, with 6% unemployment, the bad news is that you are competing with thousands of other people for those jobs.

The 13,500 people looking to hire is called your target market. The five hundred people reading your resume are called prospects, the people interviewing you are called sales leads, and the employer who makes the offer is called a customer. In sales, the progression from target market to customer is called the sales funnel. Its called a funnel because its wide at the top and thin at the bottom. There are multiple steps in the funnel and each step is intended to convert these people into customers. You have a similar goal. Convert as many companies with jobs as you can into companies are making you a job offer. Since you are only one person, you get to choose your one customer. I understand that when you are under pressure to find a job, the thought of selecting from many jobs seems strange, but if you follow the 66 Days program it will happen, in fact I guarantee it.

What Job Hunters In Toronto And Elsewhere Are Doing To Find Their Target Market

A recent Workopolis ad in the Globe and Mail highlights the challenge of using Job boards for your job hunt. Workopolis used the ad to try and find employers who would become customers. The Workopolis ad stated 1,375,000 people have posted their resumes on Workopolis, 206,000 on CareerBuilder.ca, 376,000 on Working.com and 698,000 on Monster.ca. For every job posted on Workoplis or any other job board, at least 500 people will respond to that advertisement. Assume only 10% or 50 people are qualified. Let's assume that only 10 people are going to be screened and called for face to face interview. You can be perfectly qualified for the job, but if you are the 11th person in the 10 person qualification queue, you will not be called. And your not being called for the interview, doesn't have anything to do with your skills to do the job, its about you not being first in the queue.

Another techniques for  Job hunting includes going to networking events. Networking events work and people do find jobs at them. But you can only have half a dozen good conversations at networking event. Networking at events does work, but its physically challenging and can get expensive. To be successful you need to find the correct networking events and know how to talk with people. Asking a stranger for a job will almost never work. Talking to somebody, getting there confidence, and then telling them you are looking for a job works significantly better. The process of gaining their confidence is why you can only speak to 1/2 dozen people at one networking event. That means to find 60 connections requires you to go to 10 networking events.

Mailing out resumes is another effective choice for the job hunter. Sending out resumes is similar to direct marketing and you should expect the same results. Direct marketing generally gets 1/2% return. An excellent direct marketing program with great list with the named people, multiple letters, and a great offering has a 2% return. To get 100 responses, expect to use a list of 5,000 letters.

All these job hunting methods do work, but they take time, effort and consistent application. The reason they take time is that they are called "Push " methods. By push methods, we mean that you are "pushing" you and your resume to recruiters. To make your job hunting efforts effective, you will need to add "Pull " methods to your job hunt. Pull methods mean that recruiters and employers who are actively looking to fill positions are "Pulled" to you. They are pulled to you because when they do their search for candidates your resume comes up first in the long list of resumes and they choose to call you first.

To get to the point - you need to be able to do two things a) make sure that 13,500 recruiters and employers read your resume, and when they read it, they want to call you. In a nutshell, this is what 66 Days To A Job Guaranteed! delivers. If it doesn't you get a job, you get your money back.

Finding prospects - or why your online resume needs to be different

I know that you have been working hard on your resume. You have read resume articles, maybe some books, possibly had it looked by a non-profit organization like TDSB (Toronto District School Board) or the YMCA. You may even have paid to have it professionally written. A paper resume is not the same as an online resume and its not the same as a sales letter. A paper resume needs to be short and concise. An online resume needs to make sense to search engines, which is a whole different way of looking at the resume. What makes a paper resume great makes a poor online resume, what makes a great online resume, makes a poor paper resume.

An important, but boring explanation comparing

Google and The Search Engines on Job Boards
and

how it all effects you the job hunter.

Google is the best search engine and most popular one, but its not the only one used by recruiters. Recruiters many times use the search engine that is internal to the website. Internal search engines work differently than Google, because their assumptions and objectives are different. There are two important differences between Google and internal search engine that effects the job hunter.

Google uses a concept called Page Rank to select pages to return in a search, the page rank is only one of several variables it looks at when selecting pages to present. The Page Rank is an important variable, since Google selects from the highest ranking pages. Every page has various page ranks depending on the search criteria is and the context of the search.

The Google secret sauce is all about how they calculate Page Rank. While there are many variables that go into the Page Rank calculation, links in and out of the page is an important criteria. Page Rank increases when the page has many links from pages coming in with a high Page Rank and links to many pages of High Rank going out. And the page ranks coming in and the page ranks going out must be relevant to the page. For Job boards, LinkedIn and other sites with internal search engines, every page follows the same structure and there are few links in and out of the pages. Page Rank makes little sense to the internal engines and is not relevant. Be aware, Job Boards do not allow Google to search and index the jobs or the resumes. This is because the Job Boards sell access to the resumes and the jobs, if you could access them with Google, Job Boards would lose their most valuable resource to sell.

A second variable in deciding which page to return is the relevant content on the page. I am not referring to the search terms, rather all the other words that are on the page. The more relevant these words are to the specific search terms, the higher the page will be ranked. Pages with related relevant content will score much higher than pages without relevant content. Job Boards and other site have standard pages formats, so the relevancy of the page content will result in a low rank in Google, but on the Job Board search engine, it will be highly ranked.

End of boring technical discussion about Google Searching

Google is for people searching for information, and so you want the most informative pages returned. Search engines on Job Boards want to return the most relevant resumes to the search. For the job hunter, you want your online resume coming up first, depending on the method used by the recruiter and employer to find a job. The way Google searches effects you in because if your online resume is based on the paper version of the resume, Google will probably ignore it. This effects is your job hunt because an online resume based on a paper resume will not show up in a Google search or any internal search engines using Google.

With thousands of resumes on Workopolis, CareerBuilder, Monster and Working.com, why do employers and recruiters bother using Google, LinkedIn and other places? Recruiters and employers are like you and me, they like to save money when they can. Using resume banks and posting jobs on them costs thousands of dollars. So if the recruiter or employer can find Ideal candidates without using Job Banks, they will.

To increase the number of "prospects" who find you with Google means you need to create a Search Engine Optimized online resume. The online resume looks and feels quite a bit different than the print resume. The effect on your job hunt? You need to be on the Internet where recruiters to look for candidates.

In 66 Days To A Job Guaranteed! one of the things I do, is show you how to create step-by-step how to create a Search Engine Friendly online resume and the key places to  put your online resume.

Converting Prospects Into Leads - or getting the employer to call you.

Once your resume comes up in Google or any other search engine from somebody in your target market (an employer with a job actively looking for somebody like you), the person reading the resume becomes your prospect for a sale. To turn the prospect into a Lead (somebody who calls you for an interview) the resume must present you as an "Ideal Candidate".  When you are seen as the "Ideal Candidate", for the interviewer, the resume will jump out of the screen saying - CALL ME For an interview, before somebody else hires me!

For this to happen, the resume must become a sales letter. The resume needs to "sell" you to the potential employer. The resume has to be structured like a sales letter. While sales letters come in many styles, lengths, and formats, they follow a common methodology. The better the sales letter, the more sales are made. Your resumes and covering letters need to be written like a sales letter and have the standard components of a good sales letter. Headline, body, testimonials, Unique Selling Proposition, and call to action are just a few of the components needed.

The 66 Days To A Job Guaranteed Program teaches you how to convert your resume and cover letters into a great sales letter.

The Job Interview - or the making the sales pitch

I know that if your sales letter (or resume) is effective and you are called in for a job interview, there is a high probability you will get the job

While the job interview from your perspective is nerve racking and challenging, its as bad for the interviewer. That's why you find a job after only three to nine interviews. The person doing the hiring wants to solve their business problem. Once they have interviewed people, if they have found enough viable candidates, they make a decision and hire the somebody. Employers do not want to interview people endlessly, they want to hire somebody and get on with their business. Interviewing is just part of the hiring process, not an end in itself. A recruiter is under more pressure than the employer, because the recruiter doesn't get paid until you are hired. The sooner you are hired, the sooner they get paid. But a good recruiter is a good business person, they want repeat business, so while a recruiter wants you hired, they won't push you into a job where you are not a good fit.

What does all this mean to your job hunt? Once you have been called you in for a job interview, you have been selected from the 50 to 100 resumes reviewed. The employer is pretty sure you an do the job. The next step is for you to be seen as the best fit for the company and for the job. Remember, the interviewer is trying to solve a business problem. And the business problem is not going to be solved by doing another interview, it will be solved by hiring somebody. Using the sales model once again, you are in an advantageous position - you have a customer who has a problem, the customer thinks you can solve their problem, and the customer has money to spend on solving the problem. The biggest concern the employer has, is that you can't solve the business problem and that they make a mistake in hiring you. Your interview is all about making sure that you reassure the interviewer that you can do the job.

During the interview you must follow basic sales techniques, let the customer (interviewer)  do most of the talking (they are convincing themselves), answer them completely, and above all, be honest and to the point. If your online and print resumes honestly and accurately reflects you, you will have a high probability of getting the job. The more convinced the interviewer is that you fit the job prior to the interview, the better is the probability that you will get the job. Your resume must "Pre-Sell" you. If the resume has done a good job of it, the less impact other things will have on the job interview.

The interview questions will be all about confirming their understanding of your resume and that you will fit the company environment. The interviewer wants to be convinced that about what's on the resume is accurate and truthful and that your personality is a fit.

The 66 Days To A Job Guaranteed! program takes you through the job hunt sales cycle. From creating prospects out of your target market to closing sales with the customer. The successful job hunter gets the 9 interviews from the 13,500 prospects. In 66 Days To A Job Guaranteed! gets the nine interviews which will get you the three job offers which will get you the job.

Day 1 Of The 66 Days Program Delivers:

Getting you found with an online resume

The recruiter and employer start their candidate search online. To make sure you come up first requires your resume to be at the top of the list. In the Internet marketing business we call this Search Engine Optimization (SEO). For you, SEO means Google and search engines will Pull Employers and Recruiters to your resume. How to present yourself online as the ideal candidate.

Once you are found, you need to make sure the person reading your resume contacts you, You will learn how to write your online and resume so that  Employers and Recruiters will recognize you as the Ideal Candidate.

To increase how many people can find you, we explain where and how to become fully connected. We will explain how to use the 4 top places for networking with Recruiters and employers looking for employees.

The Next 65 Days Delivers:

• A planned 65 day approach to your job hunt will be delivered into your e-mail box
  
• Each day, there will be delivered into your in-box morning tasks and afternoon tasks, the tasks are sized to take about two hours to complete
  
• Within the first 21 days will be targeting 180 target companies and have applied for 60 jobs
  
• Some of the tasks will be repeated because they should be, repetition improves performance, but too much repetition gets boring, so variation in the tasks has been taken into account
• As you work on these tasks, you will develop and improve some of your skills, so some tasks will be review tasks, intended to improve important existing online content
  
• Links to other interesting and relevant content will be made available
  

Your Commitment To The Program:

The 66 Days to A Job Guaranteed! program is guaranteed. The guarantee means I am committed to your success and if you don't find a job, my time and effort will not be paid for. I need to ensure that there is commitment on your part to be successful. The following is what I expect you to commit to. By agreeing to these commitments, I am willing to take the risk of working for free on your behalf.

• A laptop computer available for the dedicated to the job hunt
• You have high-speed Internet access. (DSL or the like)
• You know and can access the local public library.
  
• You commit to getting proper rest.
• You commit to getting regular exercise. At a minimum, this is a brisk walk, for 30 minutes, three times a week.
• You commit to eating properly for your age and body weight.
• You will not binge on food, alcohol, or drugs during the 66 day period.
• You can commit your Job Hunt like a 9:00 to 5:00 job. This commitment means that almost every weekday, you can put time in the morning and in the afternoon on your job hunt. I understand that being unemployed adds additional stress and obligations to your home life, so I do not expect you to commit a full 8 hours each day, to the job hunt, but a minimum of 6 hours needs to be committed to the work of finding a job.
• You are not restricted any physical or emotional issue that will stop you from working diligently on getting a job.

1. Understanding How Sales and Marketing Works The Job Hunter
   For you to be able to be found, you need to understand three basic concepts in sales and marketing. 1) Understanding Your Target Market, 2) Positioning Your Product , 3) Promoting Your Product. In this session, you will understand how these techniques effect the job hunter. You will be shown how to leverage the thousands of Recruiters and Employers who use the Internet
   You will understand what your online priorities are and why the Internet Job hunt is different than what you are currently doing in your job hunt.
2. Identifying Your Job Market and Positioning Yourself For A Job
   This is a step-by-step implementation of what you learned in the first session. In this hands-on session each student will go through their resume and convert it into a marketing document. The content created at this session will be used in later hands-on session and can be used in updating your print resume and cover letter.
   
3. Promoting You On The Internet - How To Make Google Work For You
   Getting found is all about using Google as your helper. Google requires that you apply some Search Engine Optimization (SEO) to your content. In this session we will teach you how to make Google for you. We will show you how to set up a basic online marketing structure and why it will work.
   
4. Creating An Online Resume That Will Be Found First By Recruiters and Employers
   In this step-by-step implementation, you will apply the Golden Rule of SEO, "Every Word Of Text Has Two Purposes, Being Found By A Search Engine and Read By Human Being" . You will use your laptop to convert your print resume into four online resumes to get you your job. This is an highly interactive session and by the end of the session - you will have started pulling recruiters and employers to your resume.

Students are encouraged to take a break and leave the building for fresh air.

• Turning Your Resume And Cover Letter Into A Letter That Gets Interviews
  In this session we show you the 5 Step Sales Letter Formula and how to apply it to resumes, cover letters, and other job hunting content. The session is important because the Internet is all about the written word. The 5 Step direct marketing "Sales Letter" formula that is easy to follow and will create content that will driver job interviews. The same formula can be used to make all your communications into a "Sales Letter" that sells.
  
• Creating`Online Content That Sells You
  In this session you will immediately apply the five step formula to post content in different places. This session is intended to increase the access of the online resume you created earlier in the day, and to give you practise in the magic formula.
  
• How To Use The Five Top Job Hunting Techniques Online
  What Color Is Your Parachute? identifies the top 5 ways to get a job. In this session we will show you how to apply those rules online.
  
• Building Your Online Network To Get You A Job
  All the students will receive an electronic list of recruiters who use LinkedIn. In this session you send them invitations through LinkedIn. We will explain several other places to connect send invitations and three other ways to receive top quality invitations.By the end of the day you will be connected to thousands of people who can provide you a job.
  

Your money back in 66 days if you do not find a job.